Instead, the company is seeking to support their upcoming games in a length of 5 to 10 years, while planning for a deliberate way of monetisation.
Said Blondel-Jouin, she then continued into talking about how compulsory DLCs is bad for the gamer.
Ubisoft is well known for practising excessive utilization of DLCs and pre-order bonuses. Almost every major game release of the company’s franchises, such as Assassin’s Creed, Far Cry, Watch Dogs and The Division, usually have a one season pass that contains various DLCs, mostly new missions. Moreover, many of Ubisoft’s games are sold in many pre-order editions, with exclusive content for specific retailers, which caused controversy in recent years.
One such notorious case is when the company released Assassin’s Creed Unity with the pre-order bonus of a pant that allows the character run faster – also due to the launch issues with Unity, Ubisoft game a piece of DLC for free. However, Ubisoft has some successful exceptions such as Rainbow Six: Siege and South Park: The Stick of Truth, games that don’t require the players to buy DLCs in order to have a full experience.
